Valéry Michaux and Serge da Motta Veiga were both recognised at the 16th edition of the Syntec Conseil – FNEGE Academic Awards, a double success that highlights the strength and impact of NEOMA’s research.

The 2025 edition of the Syntec Management Research Awards – organised by Syntec Conseil in partnership with FNEGE (Fondation nationale pour l'enseignement de la gestion des entreprises) –once again spotlighted impactful research of two NEOMA professors.

Rebuilding the Relationship Between Business and Society

Valéry Michaux, Head of the Strategy & Entrepreneurship Department at NEOMA, received the prize in the category “Rebuilding the Relationship Between Business and Society” for her article published in the Revue française de gestion. Her study, titled “Energy Transition and Competition Between Green Technologies – The Case of Low-Carbon Hydrogen in Mobility”, explores strategic competition in the energy transition and the rise of green hydrogen solutions.

New Challenges of Digital Transformation in Business

Serge da Motta Veiga, NEOMA Associate Dean for Faculty & Research, was also recognised alongside his co-authors in the category “New Challenges of Digital Transformation in Business”. Their article, “Seeming Ethical Makes You Attractive: Unraveling How Ethical Perceptions of AI in Hiring Impact Organizational Innovativeness and Attractiveness”, published in the Journal of Business Ethics, examines how ethical perceptions of AI in recruitment influence a company’s image and innovation capacity.