Ekaterina is set to join NEOMA Business School as an Assistant Professor of Marketing.
She holds a Ph.D. in Management from Aarhus University, and her research focuses on
consumer behavior in a globalized and digitalized world, with an emphasis on cultural
identity, consumer engagement, and sustainability. Using experimental and quantitative
methods, she has published in Journal of Marketing Research and Journal of Business
Research. She has held teaching and research positions in Europe and the U.S.,
contributing to large-scale projects on sustainability and consumer behavior such as EU
Horizon 2020 and USDA-funded research initiatives. She has extensive experience
teaching Marketing Management, Consumer Behavior, and Market Research among
others, integrating academic rigor with practical applications. An active member of the
academic community, she presents at AMA, ACR, and other top conferences and reviews
for leading marketing journals.