Dr. Lanlan CAO is Full Professor of Marketing at NEOMA Business School.  She teaches Digital and Mobile Commerce, Retail Strategy, and Multichannel Retail Management in initial training, continuing education and research education (DBA, PhD) programs. Her research specializes in omnichannel, artificial intelligence, business model innovation, and internationalization in retailing. The results of Lanlan’s research have appeared in numerous academic publications such as Journal of Retailing, Journal of Interactive Marketing, International Journal of Electronic Commerce, and International Business Review. She has coordinated and participated in several funded research projects on such topics as mobile commerce, Business Intelligence & Analytics in Retailing, the impact of new technologies and new consumer behavior on the fundamentals of franchising. She is program Director of the MSc. Retail Management.