Dr. Haiyan ZHANG is Associate Professor at NEOMA Business School and Director of the NEOMA Confucius Institute for Business-Rouen. He holds a MA and a PhD in Public Administration and Management from the University of Antwerp. His teaching area covers strategic management, international business, Asian economic & business environment, emerging markets and emerging market based multinational enterprises. His research interests include International business activities of Chinese and Overseas Chinese owned enterprises, management issues of international joint ventures in transition economies, high-tech Industrial agglomeration in China, Chinese outward FDI in Europe, EU-China FDI relations, etc. He has published in journals such as the Management International Review. He has consulted for trade associations, government institutions and multinational companies on various topics.