Dr. Kafia AYADI PhD is an Assistant Professor of Marketing and Consumer Behaviour. Her primary research interests are Consumer Behaviour and Marketing, Sharing economy, Tournism and children as Consumers. Ethics. She is a specialist of children’s socialisation and consumption behaviour in the field of food industry, services, retailing and museums. Her research articles have been published in scientific journals such as Journal of Travel & Tourism Management, International Journal of Retail and Distribution Management, Young Consumers, Management & Avenir and book chapters. Her teaching experience includes courses such as Marketing Management; Consumer Behaviour, Strategic Marketing, International Marketing and Intelligence Marketing from Bachelor to Master 2 level. She coordinates these courses: Marketing Management (PGE), Market Intelligence (MsC IMBM), comportement du consommateur (BMS) and Research Methodology (Msc UIBE China). Dr AYADI is a regular reviewer in Young Consumers, Association for Consumer Research and Global Marketing Conference.