Pierrick GOMEZ is Associate Professor of Marketing at NEOMA BS and Director of the Specialised Master in Corporate Communication and Specialized Master MASTERNOVA. He teaches consumer behavior, marketing research and food innovation. His research focuses on the role of external and cultural factors in food behaviour and the effectiveness of health communication. He has published in leading national and international academic journals such as Journal of Consumer Research, Journal of Consumer Psychology or Marketing Letters. His research has been awarded by the Marketing Science Institute and Emerald. He is also a member of the scientific council of Fondation Ramsay Générale de Santé and serves as an ad-hoc reviewer for numerous scientific journals such as Journal of Consumer Psychology and Plos One. Before joining NEOMA BS, he spent several years in the food industry.