GOUDEY

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GOUDEY

HDR (Authorization to supervise research), Management, Marketing

Alain GOUDEY is Associate Dean for Digital and Full Professor (HDR) of Marketing at NEOMA BS. He is also a serial entrepreneur (AtooMedia, Mediavea). His themes of reflection and activity are disruptive technologies (iA, robotization, connected objects) and their impact on individuals, organizations and society, as well as sensory design and brand experience.

Alain publishes in France and internationally in scientific journals such as the International Journal of Research in Marketing, Recherche et Applications en Marketing, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, and Advances in Consumer Research Proceedings. He is also regularly solicited by the media such as Harvard Business Review, Poets&Quants, Financial Times, Businessweek, Le Monde, France TV, Le Figaro, Les Echos, Challenges, AFP, etc. Finally, he regularly speaks at conferences (AACSB, EFMD, AMBA, TEDx and major companies)

For more information: https://alain.goudey.eu - Twitter : @AlainGoudey