Volker G. Kuppelwieser is a Full Professor in Marketing at the NEOMA Business School (France). His main research interests are service experiences, aging consumers’ behavior, and customer inclusion. He previously held several positions in the service industry and has 12 years’ experience of industry.

He teaches and coordinates courses in services marketing, international services marketing, research methods, and quantitative methods in the PGE, several MSc, and PhD programs.

He has published in journals such as Journal of Service Research, Journal of Services Marketing, Annals of Operations Research, Marketing Letters, Human Relations, Journal of Business Research, Journal of Service Management, and Journal of Retailing and Consumer Services, amongst others. He has also given numerous conference presentations and serves as a reviewer and editorial board member for several marketing and organizational behavior journals. Volker is associate editor for the Journal of Services Marketing and was guest editing for different marketing journals.