María RUIZ GARCÍA, CFA, is a professor of Finance at NEOMA Business School. She is the director of the MSc Finance: Investment & Wealth Management. Her primary areas of research and teaching are Financial Reporting (IFRS and US GAAP) and Corporate Finance. She is particularly involved with e-learning programmes and on-line courses. Maria has published several cases in « The case Center » on numerous subjects such as investment opinion on Hermes, Prada brand financial valuation, financial modelling and business planning. She is currently working at Neoma Business School teaching in the Executive MBA and Masters programmes.