Nathalie SPIELMANN is Full Professor of Marketing and Director of the MSc Wine & Gastronomy at NEOMA Business School. She holds a PhD in Marketing from the John Molson School of Business at Concordia University in Montreal (Canada). Dr. Spielmann has published widely in international peer-reviewed publications (Journal of Business Ethics, Journal of Service Research, Journal of Association of Consumer Research, Journal of Advertising Research, Journal of Business Research) on topics related to Marketing Strategy, Consumer Behaviour, Advertising, and Wine. She currently serves as an Editorial Review Board Member for three international top-tier journals. Dr. Spielmann currently teaches Consumer Behavior: Sensory and Experiential Marketing and Territorial Marketing at the graduate level.

Dr. Spielmann currently works with the City of Reims in the aim of developing coherent and strategic marketing offers in the experiential marketing and tourism sectors. Additionally, she is regularly invited to present her research at professional wine and tourism events (e.g., wine exhibitions, technical conferences, seminars) in France and abroad. She is also co-owner of a champagne wine bar located in the vineyards just outside of Reims.