Mourad TOUZANI is Full Professor at NEOMA Business School .

He holds a PhD in Marketing Specialised Management Sciences from the IAE d’Aix-en-Provence and a HDR from the University of Tunis.

He teaches courses related to Qualitative and Quantitative Marketing Research and Market Intelligence. His favorite research topics are Innovation and Innovativeness, IoT, Culture, Consumer Behaviour, Emerging Countries, and New Forms of Communication and Distribution. He has published articles in academic journals such as Journal of Business Research, Qualitative Market Research, Recherche et Applications en Marketing, Journal of the Academy of Marketing Science, European Journal of Marketing and Journal of Small Business and Information & Management. For the past two years, he has been coordinating the marketing research seminars within NEOMA Business School.