I am a management scholar and Associate Professor of Marketing at NEOMA Business School, with expertise that spans organizational and marketing research. I study how trust and distrust are created, maintained, and repaired at individual, team, and organizational levels, both within and between organizations, contributing to debates in organization studies, marketing, and human resource management. I also examine the ethical and moral dimensions of organizational life, particularly how individuals and organizations respond to crises and challenges to moral agency, engaging with the field of business ethics. Methodologically, I specialize in qualitative research, particularly interpretivist approaches and grounded theory, with a focus on process theorizing. My empirical and conceptual research has been published in journals such as Organization Studies, Human Resource Management Journal, Journal of Business Ethics, Journal of Business Research, Journal of Professions and Organization, and European Management Journal.