Amy SONG is professor in marketing. Her primary research interest lies in empirically modeling consumer’s choice and the effects of marketers’ strategic decisions, especially in digital marketing contexts with large-scale data. She is also interested in examining the marketing impacts on social well-beings. Her works have appeared or are forthcoming in prestigious journals including Journal of Marketing, Manufacturing & Service Operations Management, Journal of Business Ethics, Decision Support Systems, among others. She has served as a business consultant for quite a few leading companies across industries.