MANTHIOU

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MANTHIOU Aikaterini

HDR (Authorization to supervise research), Management Science

Aikaterini MANTHIOU is the Director of the Marketing Specialization for Apprentices, Full Professor (Ph.D., HDR) of Marketing at NEOMA Business School. She has several years of working experience in different industries such as hotel sector, banking and investment projects in China. Her primary research interests are tourism and hospitality marketing, ethical consumption and social media marketing for brands. Her research papers have been published in leading journals such as Tourism Management, Journal of Travel Research, Journal of Business Research, Psychology & Marketing, International Journal of Hospitality Management, Electronic Markets, Journal of Services Marketing, Journal of Service Management, Journal of Travel and Tourism Marketing amongst others. Prof. Manthiou has also led several special issues for ranked academic journals and serves as a reviewer for multiple outlets.

KANG, J., A. MANTHIOU, I. KIM, S. S. HUYN, "Recollection of the Sea Cruise: the role of cruise photos and other passengers on the ship", Journal of Travel and Tourism Marketing, November 2016, vol. 33, no. 9, pp. 1286-1308
10.1080/10548408.2015.1117409
MANTHIOU, A., L.TANG, L.CHIANG, "Identifying and responding to customer needs on Facebook fan pages", International Journal of Technology and Human Interaction, July 2012, vol. 9, no. 3, pp. 36-52
10.4018/jthi.2013070103
MANTHIOU, A., T.SCHRIER, "Traditional reviews versus electronic worth of mouth for the Greek hotel market", Journal of Tourism Research, July 2010, no. 13, pp. 88-107

SPIELMANN, N., A.MANTHIOU, B.BABIN, A.MANTONAKIS, "Take me there, I’ll like the product better" in Academy of Wine Business Research Conference, 2016, Adelaide, Australia
MANTHIOU, A., N.SPIELMANN, B.BABIN, "Travelling within the borders: How place authenticity drives outcomes." in Conference, 2016, Hong Kong, China
SPIELMANN, N., A.MANTONAKIS, B.BABIN, A.MANTHIOU, "The Telepresence Effect: Changing Attitudes via Virtual Tours in Marketing Communications" in Association for Consumer Research, 2016, Berlin, Germany
KUPPELWIESER, V., P.KLAUS, Y.BARUCH, A.MANTHIOU, "The missing link? Fairness as the ultimate determinant of service profitability" in QUIS 14 - The 14th International Research Symposium on Service Excellence in Management, 2015, Shanghai, China
CHIANG, L., A.MANTHIOU, "Toward a deeper understanding of fandom: effects of self-expansion theory on consumer intentions" in EMAC, 2015, Leuven, Belgium
CHIANG , L., A.MANTHIOU, C.CHU, "A holistic approach to the effects of fandom: An application of self-expansion theory." in Proceedings of 18th Academy of Marketing Science World Marketing Congress Conference, 2015, Bari, Italy
AYADI, K., A.MANTHIOU, "Does visitors' memory matter? The Application of an extended Mehrabian and Russel model at Armada Festival" in Global Marketing Conference, 2014, Singapore
CHIANG, L., A.MANTHIOU, L.TANG, "To investigate antecedents of international tourists’ place attachment and its relationships with memories and post-behavioral intentions: The case of Seoul City" in Academy of Marketing Science 17th Biennial World Marketing Congress, 2014, Lima, Peru
MANTHIOU, A., L.CHIANG, L.TANG, J.SHIN, "A comparative study of generational preferences for trip-planning resources: A case study of international tourists to Shanghai" in APTA International Tourism Conference, 2012, Taiwan, Province Of China
MANTHIOU, A., L.CHIANG, L.TANG, "A dual process perspective on evaluating the websites of travel intermediaries" in International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), 2012, United States
MANTHIOU, A., L.CHIANG, L.TANG, "Evaluate the level of entrepreneurship in creating competitive advantages in Iowa agritourism businesses" in International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), 2012, United States

MANTHIOU, A., P. KLAUS , A. TARQUINI, M. WETZEL, "The Ultimate Luxury Tourism Experience (ULTX)" in MONACO SYMPOSIUM ON LUXURY 2023, 2023
GODEY, B., A. MANTHIOU, D. PEDERZOLI, "The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments: An abstract", Academy of Marketing Science Annual Conference, 2022
MANTHIOU, A., B. GODEY, D. PEDERZOLI, I. ULRICH, "The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments" in Academy of Marketing Science Annual Conference, vol. Monterey, California, 2022
GODEY, B., O. BOUJENA, I. ULRICH, A. MANTHIOU, D. PEDERZOLI, G. AIELLO, V. MAZZOLI, R. DONVITO, "Measuring customer engagement on social media: Towards a more qualitative and comprehensive approach" in Global Fashion Management Conference, 2021
BOUJENA, O., B. GODEY, I. ULRICH, A. MANTHIOU, D. PEDERZOLI, G. AIELLO, V. MAZZOLI, R. DONVITO, "Measuring Customer Engagement on Social Media : Towards a more qualitative and comprehensive approach" in Global Fashion Management Conference (GFMC), 2021
BOUJENA, O., B. GODEY, I. ULRICH, A. MANTHIOU, D. PEDERZOLI, G. AIELLO, V. MAZZOLI, R. DONVITO, "Measuring customer engagement on social media: towards a more qualitative and comprehensive approach" in Global Fashion Marketing Conference at Seoul/ Korean Scholars of Marketing Science International Conference, 2021
BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Connecting with fashion brands on social media: An investigation of consumers' drivers" in Global Fashion Management Conference, 2019, Paris
MANTHIOU, A., K.AYADI , "THE LINK OF DISSIMILAR SERVICE RECOVERY AND ONLINE COMPLAINING BEHAVIOR" in 3rd International Conference on Advances in Business and Law, Dubai, 2019
BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Customer engagement measurement in social media: From theory to practice" in 2018 Global Marketing Conference, 2018, Tokyo, Japan
GODEY, B., O.BOUJENA, A.MANTHIOU, J.ROKKA, I.ULRICH, "Consumer social media activities and the impact on consumer-brand relationship" in 15th International Marketing Trends Conference, 2016
MANTHIOU, A., K.AYADI, V. G.KUPPELWIESER, "The social media scape: An integrative framework and measurement scale", Global Marketing Conference, 2016, Hong Kong
MANTHIOU, A., K.AYADI, V. G.KUPPELWIESER, "The social media scape: An integrative framework and measurement scale" in 2016 Global Marketing Conference, 2016, Conrad Hong Kong, Hong Kong
GODEY, B., A.MANTHIOU, D.PEDERZOLI, J.ROKKA, G.AIELLO, R.DONVITO, R.SINGH, "Luxury brands social media marketing efforts: Influence on brand equity and consumers' behavior" in Global Fashion Marketing Conference, 2015
ROKKA, J., A.MANTHIOU, B.GODEY, L.TANG, "How social media marketing efforts influence brand equity and its consequences: the case of luxury brands" in The Academy of Marketing Science Conference, Marriott Hotel, Indianapolis, 2014, United States
MANTHIOU, A., R.BOSSELMAN, L.TANG, "Reason and Reaction: The Dual Route of the Decision-making Process on Social Media" in 3rd IT & Culture workshop, 2013, France
MANTHIOU, A., L.CHIANG, L.TANG, "Modeling consumers' participation on restaurants' Facebook fan pages" in 17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2012, United States
MANTHIOU, A., L.CHIANG, L.TANG, "Segmenting international visitors by information source variables: The case of Fiji" in 17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2012, United States
MANTHIOU, A., J.KANG, N.SURMAJAN, L.TANG, "The mediating effect of affective commitment between the relationship of experience and loyalty for brand named hotels" in 17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2012, United States
MANTHIOU, A., T.LIANG, A.MORRISON, "Activity preference in different market segments: the case of international tourists in Shanghai" in 16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2011, United States
MANTHIOU, A., L.CHIANG, L.TANG, "Investigating customer values on restaurants Facebook fan pages" in Annual conference of the International Council on Hotel, Restaurant and Institutional Education (ICHRIE), 2011, United States
MANTHIOU, A., S.LEE, L.TANG, "Measuring the experience economy and the visitors behavioral consequences: An empirical study on Veishea event" in 16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2011, United States
MANTHIOU, A., T.SCHRIER, "Traditional reviews versus electronic worth of mouth for the Greek hotel market" in 2nd International Conference on Tourism and Hospitality Management, 2010, Greece
MANTHIOU, A., T.SCHRIER, "Worth of mouth in electronic age: A comparison between traditional and electronic communication in USA" in 17th Annual iHITA Research Conference, 2010, United States

MANTHIOU, A., L.CHIANG, L.TANG, "Developing a successful Facebook fan page based on costumers" in Human Behavior, Psychology, and Social Interaction in the Digital Era.., IGI Global, 2014

LUONG, V. H., A. MANTHIOU, "Video game-inspired tourism: A synergistic framework", Tourism Management, February 2026, vol. 112, pp. 105282 DOI : 10.1016/j.tourman.2025.105282
MANTHIOU, A., V. H. LUONG, K. AYADI, P. KLAUS, "The Metaverse Experience: A Big Data Approach to Virtual Service Consumption", International Journal of Contemporary Hospitality Management, April 2025, vol. 37, no. 4, pp. 1097-1131 DOI : https://doi.org/10.1108/IJCHM-08-2023-1305
LUONG, V. H., A. MANTHIOU, H. LIU, E. HICKMAN, P. KLAUS, "Mini‐Me Fashion Sharenting: Drivers, Consequences, and the Role of Market Mavens", Journal of Consumer Behaviour, March 2025, vol. 24, no. 2, pp. 611-631 DOI : https://doi.org/10.1002/cb.2439
MANTHIOU, A., V. H. LUONG, P. KLAUS, A. TARQUINI, "Exploring regenerative tourism: Consumer perspectives on inspiration, legacy,and morality.", Journal of Travel and Tourism Marketing, January 2025, vol. 42, no. 1 DOI : https://doi.org/10.1080/10548408.2024.2437536
VO-THANH, T., V.-H. LUONG, A. MANTHIOU, C. PETR, "Slow Tourism and Well-Being: A Transformational Learning Perspective.", Tourism Planning and Development, April 2025, vol. 22, no. 2, pp. 282-300 DOI : https://doi.org/10.1080/21568316.2024.2443187
MANTHIOU, A., V. G. KUPPELWIESER, "An ethical triangulation approach to tourism", Tourism Management, August 2025, vol. 109 DOI : 10.1016/j.tourman.2025.105154
PETR, C., A. MANTHIOU, "Un tourisme durable est-il possible ?", The Conversation, August 2025
LUONG, V. H., A. MANTHIOU, J. KANG, C. NGUYEN, "The building blocks of regenerative tourism and hospitality: A text-mining approach.", Current Issues in Tourism, March 2024, vol. 27, no. 3, pp. 361-380 DOI : 10.1080/13683500.2023.2228974
MANTHIOU, A., I. ULRICH, V. G. KUPPELWIESER, "The travel influencer construct: An empirical exploration and validation", Tourism Management, April 2024, vol. 101, pp. 104858 DOI : 10.1016/j.tourman.2023.104858
KLAUS, P., A. MANTHIOU, "Metaverse retail: Pioneering research avenues for tomorrow's marketplace.", Journal of Retailing and Consumer Services, May 2024, vol. 78, pp. 103782 DOI : 10.1016/j.jretconser.2024.103782
LUONG, V. H., A. TARQUINI, Y. ANADOL, P. KLAUS, A. MANTHIOU, "Is digital fashion the future of the metaverse? Insights from YouTube comments", Journal of Retailing and Consumer Services, March 2024, vol. 79 DOI : 10.1016/j.jretconser.2024.103780
KLAUS , P., D. NORVIK , K. EDWARDS , A. MANTHIOU, V. LUONG, "Inclusive servicescapes: the imperative of universal design principles", Journal of Services Marketing, November 2024, vol. 38, no. 8, pp. 1089-1098 DOI : 10.1108/JSM-04-2024-0150]
MANTHIOU, A., V. G. KUPPELWIESER, P. KLAUS, "Reevaluating Tourism Experience Measurements: An Alternative Bayesian Approach", Current Issues in Tourism, September 2023, vol. 26, no. 18, pp. 2948–2964 DOI : 10.1080/13683500.2022.2106193
MANTHIOU, A., V. G. KUPPELWIESER, "Consumer Reaction to Decelerated Tourism: Pace, Inherent Virtue, and Environmental Concern,", Journal of Travel Research, September 2023, vol. 62, no. 7 DOI : https://doi.org/10.1177/00472875221130293
KLAUS, P., A. MANTHIOU, V. H. LUONG, "Sustainability in luxury: insights from Twitter activities", Journal of Strategic Marketing, January 2023 DOI : 10.1080/0965254X.2022.2160874
ROSENBAUM, M. S., V. G. KUPPELWIESER, G. CONTRERAS RAMIREZ, A. MANTHIOU, "People and place attachment: Exploring compliance in neighborhood health centers", Health Marketing Quarterly, October 2023, vol. 40, no. 4, pp. 375-395 DOI : 10.1080/07359683.2022.2161334
MANTHIOU, A., V. H. LUONG, P. KLAUS , "Solo Tourism: Exploration and conceptualization – A semi-supervised machine learning approach", Journal of Travel and Tourism Marketing, September 2023, vol. 40, no. 6 DOI : 10.1080/10548408.2023.2255891
MANTHIOU, A., V. G. KUPPELWIESER, "Comment promouvoir des offres de « slow tourisme » ?", Le Quotidien du tourisme, December 2023
KUPPELWIESER, V. G., P. KLAUS, A. MANTHIOU, L. D. HOLLEBEEK, "The Role of Customer Experience in the Perceived Value-Word-of-Mouth Relationship", Journal of Services Marketing, May 2022, vol. 36, no. 3, pp. 364–378 DOI : 10.1108/JSM-11-2020-0447
MANTHIOU, A., P. KLAUS, "The interplaying factors of the robotic tourism experience: The customer journey’s touchpoints, context, and qualities ?", Technological Forecasting and Social Change, April 2022, vol. 177 DOI : 10.1016/j.techfore.2022.121552
CAO, L., A. MANTHIOU, K. AYADI, "Extension and customer reaction on sharing economy platforms: The role of customer inertia", Journal of Business Research, May 2022, vol. 144, pp. 513-522 DOI : 10.1016/j.jbusres.2022.02.013
MANTHIOU, A., P. KLAUS, V. H. LUONG, "Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective", Tourism Management, December 2022, vol. 93 DOI : 10.1016/j.tourman.2022.104570
MANTHIOU, A., P. KLAUS , V. G. KUPPELWIESER, W. REEVES, "Man vs Machine: Examining the Three Themes of Service Robotics in Tourism and Hospitality", Electronic Markets, September 2021, vol. 31, no. 3, pp. 511–527 DOI : 10.1007/s12525-020-00434-3
BOUJENA, O., I. ULRICH, A. MANTHIOU, B. GODEY, "Customer engagement and performance in social media: A managerial perspective", Electronic Markets, December 2021, vol. 32, no. 4, pp. 965 - 987 DOI : 10.1007/s12525-020-00450-3
MANTHIOU, A., E.HICKMAN, P.KLAUS, "Beyond good and bad: challenging the suggested role of emotions in customer experience (CX) research.", Journal of Retailing and Consumer Services, November 2020, vol. 57, pp. 102218 DOI : 10.1016/j.jretconser.2020.102218
KLAUS, P., A. MANTHIOU, "Applying the EEE Customer Mindset in Luxury: Reevaluating Customer Experience Research and Practice During and After Corona.", Journal of Service Management, November 2020, vol. 31, no. 6, pp. 1175-1183 DOI : 10.1108/JOSM-05-2020-0159
KUPPELWIESER, V. G., P. KLAUS, A. MANTHIOU, O. BOUJENA, "Consumer Responses to Planned Obsolescence", Journal of Retailing and Consumer Services, March 2019, vol. 47, pp. 157-165 DOI : 10.1016/j.jretconser.2018.11.014
KUPPELWIESER, V. G., P. KLAUS, Y. BARUCH, A. MANTHIOU, "The missing link? Fairness as the ultimate determinant of service profitability. (Eng)/ Le chaînon manquant – l’équité comme déterminant ultime de la rentabilité des services ?! (Fr)", Recherche et Applications en Marketing, January 2018, vol. 33, no. 2, pp. 46-74 DOI : 10.1177/2051570717745833
LEE, S., A.MANTHIOU, L.CHIANG, L.TANG, "An assessment of value dimensions in hiking tourism: Pathways toward quality of life", International Journal of Tourism Research, March 2018, vol. 20, no. 2, pp. 236-246 DOI : 10.1002/jtr.2176
MANTHIOU, A., J.KANG, S. S.HYUN, X. X.FU, "The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence", International Journal of Hospitality Management, September 2018, vol. 75, pp. 38-47
SPIELMANN, N., B.BABIN, A.MANTHIOU, "Places as Authentic Consumption Contexts", Psychology and Marketing, September 2018, vol. 35, no. 9, pp. 652-665
KANG, J., A.MANTHIOU, N.SURMAJAN, L.TANG, "An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry", Journal of Hospitality Marketing & Management, January 2017, vol. 26, no. 1, pp. 1-22 DOI : 10.1080/19368623.2016.1172534
MANTHIOU, A., K.AYADI, A.LEE, L.CHIANG, L.TANG, "Exploring the Roles of Self-Concept and Future Memory at Consumer Events: The Application of an Extended Mehrabian - Russell Model", Journal of Travel & Tourism Marketing, May 2017, vol. 34, no. 4, pp. 531-543 DOI : 10.1080/10548408.2016.1208786
CHIANG, L., A.XU, J.KIM, L.TANG, A.MANTHIOU, "Investigating Festivals and Events as Social Gatherings: The Application of Social Identity Theory", Journal of Travel & Tourism Marketing, August 2017, vol. 34, no. 6, pp. 779–792 DOI : 10.1080/10548408.2016.1233927
MANTHIOU, A., J.KANG, S.HYUN, "An integration of cognitive appraisal theory and script theory in the luxury cruise sector: the bridging role of recollection and storytelling", Journal of Travel & Tourism Marketing, November 2017, vol. 34, no. 8, pp. 1071-1088 DOI : 10.1080/10548408.2016.1277575
KANG, J., A. MANTHIOU, I. KIM, S. S. HUYN, "Recollection of the Sea Cruise: the role of cruise photos and other passengers on the ship", Journal of Travel and Tourism Marketing, November 2016, vol. 33, no. 9, pp. 1286-1308 DOI : 10.1080/10548408.2015.1117409
MANTHIOU, A., J.KANG, L.CHIANG, L.TANG, "Investigating the Effects of Memorable Experiences: An Extended Model of Script Theory", Journal of Travel & Tourism Marketing, March 2016, vol. 33, no. 3, pp. 362-379 DOI : 10.1080/10548408.2015.1064055
GODEY, B., A.MANTHIOU, D.PEDERZOLI, J.ROKKA, G.AIELLO, R.DONVITO, R.SINGH, "Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior", Journal of Business Research, December 2016, vol. 69, no. 12, pp. 5833-5841 DOI : 10.1016/j.jbusres.2016.04.181
MANTHIOU, A., J.KANG, N.SURMAJAN, L.TANG, "The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name-Brand Hotels", International Journal of Tourism Research, March 2016, vol. 18, no. 2, pp. 105–115 DOI : 10.1002/jtr.2037
LEE, S., A.MANTHIOU, M.JEONG, L.TANG, L.CHIANG, "Does consumer feeling affect consumer quality of life? Roles of consumption emotion and its consequences", International Journal of Tourism Research, July 2015, vol. 17, no. 4, pp. 409–416 DOI : 10.1002/jtr.1988
MANTHIOU, A., S.LEE, L.TANG, L.CHIANG, "The experience economy approach to festival marketing: Vivid memory and attendee loyalty", Journal of Services Marketing, January 2014, vol. 28, no. 1, pp. 1-42
MANTHIOU, A., L.CHIANG, L.TANG, A.MORRISON, "A Comparative study of generational preferences for trip-planning resources: A case study of international tourists in Shanghai", Journal of Quality Assurance in Hospitality and Tourism, January 2014, vol. 15, no. 1, pp. 78-99
MANTHIOU, A., L.TANG, R.BOSSELMAN, "Reason and reaction: The dual route of the decision-making process on Facebook fan pages", Electronic Markets – The International Journal on Networked Business, November 2014, no. 24, pp. 297-308
MANTHIOU, A., J. KANG, T. SCHRIER, "A visitor-based brand equity perspective: the case of a public festival", Tourism Review, June 2014, vol. 69, no. 4, pp. 264-283 DOI : http://dx.doi.org/10.1108/tr-04-2014-0016
MANTHIOU, A., L.TANG, L.CHIANG, "Identifying and responding to customer needs on Facebook fan pages", International Journal of Technology and Human Interaction, July 2012, vol. 9, no. 3, pp. 36-52 DOI : 10.4018/jthi.2013070103
MANTHIOU, A., A.MORRISON, J.SHIN, L.CHIANG, "A holistic approach to activity preference patterns: International tourists and their visits to Shanghai, China", International Journal of Tourism Sciences, April 2012, vol. 12, no. 1, pp. 107-136
MANTHIOU, A., L.CHIANG, L.TANG, J.SHIN, "An Investigation of the Information Sources Used by International Tourists at Different Age Groups in Fiji", International Journal of Tourism Sciences, December 2012, vol. 12, no. 3, pp. 20-46
MANTHIOU, A., T.SCHRIER, "Traditional reviews versus electronic worth of mouth for the Greek hotel market", Journal of Tourism Research, July 2010, no. 13, pp. 88-107