Since the beginning of my career in marketing, I’ve nurtured a dream: to become a product manager. This professional goal, which I’ve pursued with passion, has always been at the heart of my ambitions. When I discovered the Specialised Master’s program in Marketing Research and Decision Making, I immediately knew it was the perfect opportunity to make this dream a reality. The fast-moving consumer goods sector aligns perfectly with my ambitions. It’s a dynamic field where trends evolve rapidly and innovation is constant.

Thanks to this program, I benefit from an intensive curriculum perfectly designed to help me quickly reach the role of product manager. The program’s strong reputation, combined with its practical work-study approach, allows me to build solid skills while facing real market challenges. One aspect that particularly excited me is the integration of artificial intelligence into marketing projects. The program offers me the chance to explore innovative strategies and learn how to use AI to optimize marketing decisions.

If you’re like me—passionate about challenges and eager to grow in a constantly evolving environment—I can only recommend joining the Specialised Master’s in Marketing Research and Decision Making. It’s a rewarding experience that will prepare you to tackle the challenges of a product manager role and make a real impact in the consumer goods sector.